Schwarzkopf - "La libertà inizia dalla testa"

Aggiornamento: 3 feb 2020

For the new brand campaign of Schwarzkopf I realized a series of portrait and backstage shots for the video project (made by Alkemy) directed by Giuseppe Gagliardi (Italian director and screenplay, famous for the series 1992, 1993 and 1994).

The project involved Elodie, a famous Italian singer and songwriter, Isabella Ferrari, an Italian actress of television, theatre and cinema, and Paola Egonu, an Italian female volleyball player of Nigerian heritage and winner of the 2019 FIVB Volleyball Women's Club World Championship.

The portraits were made with profile subjects to emphasize the brand logo and make it real. The concept of the claim "The freedom starts from the head" is a word pun that mixes the purpose of the product with the approach of a person with a mature and strong personality.

Here you can see the video:

And here some of the backstage shots:

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